Mentoring at Northgate Business Centre

Many businesses find it hard to understand how a marketing mentor can help them, so here is how it is working for one of my clients. Of course, each business is different, but Sally and Andrew’s story is an interesting one… I met Sally of Northgate Business Centre at a seminar I gave on How to Write a Press Release. As usual, I offer all delegates a free marketing mentoring session, and Sally and her business partner Andrew take me up on this offer. At our first session, we discuss the difficulties the business faces, in particular the website, which
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Online Marketing Conference

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough
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