How GDPR Affects Marketing

  My Top 5 Resources for Marketing and GDPR I have spent some time working out how GDPR affects marketing, and thought some of the resources I am using might help you too. The new General Data Protection Regulation comes into force on the 25th May 2018, so it is time to take action. So here are my Top 5 GDPR and Marketing Resources 1  Information Commissioner’s Office     The ICO is responsble for regulating the new laws and there is useful guidance for businesses on their website. There are specific sections on how this affects small organisations here plus further
Read More

Why Blogging is Good for your Business

  There is something slightly unnerving about writing a blog post about blogging, but here goes… Blogging has been around for 20 years, but I still get asked “Why should I be blogging”, so here are 7 reasons why your business needs a blog on its website. Improves your Google Ranking Google likes fresh content, so regularly updating your blog will help your website rank higher in search results, and Google will then crawl your site more regularly too once it realises that it is being regularly updated. It will also increase the number of pages on your website (each
Read More

Spring Clean Your Marketing

  If like me you have been inspired by the spring sunshine to have a big de-clutter and spring clean at home, you will know what a therapeutic process it is! Once all those annoying jobs and clutter are gone, you feel inspired to make a fresh start – and the same goes for your marketing. So how do you go about spring cleaning your marketing? Here are some ideas:   1.       Review your marketing materials If it is a while since you created your website and business card, you will probably find that they are in need of an
Read More

Step by Step Guide to Email Marketing

If you are not keeping in touch with your clients, or have a pile of business cards from networking events and exhibitions, it is time to give some serious consideration to email marketing. Email marketing is an extremely cost effective way of getting more business from your existing clients and from new contacts. By sending useful information in personally addressed emails, you can build a relationship with them and keep you business front of mind, so that next time they need to purchase, it will be from you. Many companies think that the emails just get deleted – but just
Read More