Marketing Training for Schools
Helping you get more students
If you are wondering how to get more students for your school, or why you are losing students at sixth form, then we can help you.
At most schools, the marketing is handled by management or administrators, so our training helps them gain the skills they need to market their school effectively.
Our marketing courses are tailored to the needs of your school, but would usually include:
- Identifying your school’s Unique Selling Point
- Positioning your school
- Promoting your school without spending a lot of money
- Writing press releases
- Working with the media
- Social media
- Email marketing
- Producing a Marketing Plan for your school
Details of our Social Media Training for Schools are here.
If you need to produce a marketing plan, then our one day Marketing Planning Workshop will help you do this. Working in school with key members of staff, we can help you develop a plan which will ensure that you remain focused on pro-actively marketing your school.
To help get you started, you can download our free Ebook, “A Marketing Guide for Schools” here.
Who Should Attend?
This marketing course is suitable for anyone responsible for the school’s marketing, whether it is a head teacher, teacher, administrator, or business manager.
This course can be combined with social media training too if required. Details of our social media training courses are here.
Here is just some of the positive feedback we get :
“Beryl was very informative and extremely helpful in our recent marketing training. The structure of the days were well planned and she has helped my understanding of marketing, particularly in social media. I wouldn’t hesitate to recommend her.” Kelly Noble, Senior Administrator, Knole Academy
“Beryl was very patient and knowledgeable. She had clearly taken the time to research our Trust and had a good understanding of us and what we were aiming to achieve – she was then able to tailor the training to suit this. Many thanks” Lucy Waterhouse, Head of School, Haymoor Junior School, Teach Poole Trust
An initial one hour consultation is FREE, so you can try it with no obligation!
"Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had - it appears to have hit the right note in the community! Well done and thank you.”
Andrew George, Head Teacher, South Wolds Academy
"I've just received the digital copy of the Grocer, and just have a look at the coverage we received!! It's great! Great job on the press release :)"
Anu Sharma, Holy Cow! Sauces
"Beryl is a great trainer, she has worked with the Food and Drink Forum delivering amazing courses for our producers for a while. Her ability to adapt her marketing knowledge and expertise to our sector has been outstanding, to hear Beryl in action would make you think this was her key area of work. Beryl takes time before each course to find out about her delegates and really tailors the course to their specific needs, with tremendous success. Beryl we are lucky to have you as a friend of the forum!"
Trudi Waldram, Food and Drink Adviser, Food and Drink Forum
“After attending Beryl's course on writing a press release, I followed her suggested procedure and lo and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.”
James Mayle, imageskool
“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service. “
Darren Toms, Managing Director, Clumber Consultancy Ltd
“Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.”
Paul Johnson, MD, Model Logic
“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words - she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.”
Karyn Jones, Managing Director, Insolvency Squared
“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.”
Mary Easterbrook, Pheasantry Brewery
"An inspirational lady who clearly works hard to earn the respect of her clients.”
Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers
"Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry, it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this."
Nick Brooks, Operations Director, Commercial Vending Services Ltd
"The workshop was extremely practical, ‘hands on’ and relevant to our business. Beryl was always able to answer our specific questions or demonstrate particular techniques ‘on the hoof’. We were immediately able to put what had learned into practice, noticing a much greater level and quality of Social Media activity."
Steve Harrison, Managing Director, Deli & Dine Ltd
“I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.”
Marina Johnson, I-Venture Training