Marketing Advice for Schools
Helping your school to promote itself
If you are launching a new academy or school, or you are wondering how to get more students, or why you are losing students at sixth form, then we can help you.
We work with you to identify what differentiates your school, and how you can get that across to parents and students. From open evenings and open days, to getting effective press coverage, from creating prospectuses and brochures, to using social media, we help you to build your school’s reputation.
Changes to state school funding and the introduction of academies and free schools, mean that many schools are having to promote themselves more effectively, without local authority support.
Marketing the Sixth Form has become increasingly important for schools, as students are often attracted by the perceived freedom offered by other institutions. We can help you increase the numbers of students staying on after Year 11, and attract new students from other schools post-16.
Marketing mentoring helps you to focus on your marketing. An outside, independent view point helps to give a different perspective, new approaches, and a clear focus on the actions needed to improve your school’s reputation.
An initial one hour consultation is FREE, so you can try it with no obligation!
“After attending Beryl's course on writing a press release, I followed her suggested procedure and lo and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.”
James Mayle, imageskool
"Beryl is a great trainer, she has worked with the Food and Drink Forum delivering amazing courses for our producers for a while. Her ability to adapt her marketing knowledge and expertise to our sector has been outstanding, to hear Beryl in action would make you think this was her key area of work. Beryl takes time before each course to find out about her delegates and really tailors the course to their specific needs, with tremendous success. Beryl we are lucky to have you as a friend of the forum!"
Trudi Waldram, Food and Drink Adviser, Food and Drink Forum
"I've just received the digital copy of the Grocer, and just have a look at the coverage we received!! It's great! Great job on the press release :)"
Anu Sharma, Holy Cow! Sauces
“Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.”
Paul Johnson, MD, Model Logic
“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service. “
Darren Toms, Managing Director, Clumber Consultancy Ltd
"Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had - it appears to have hit the right note in the community! Well done and thank you.”
Andrew George, Head Teacher, South Wolds Academy
"The workshop was extremely practical, ‘hands on’ and relevant to our business. Beryl was always able to answer our specific questions or demonstrate particular techniques ‘on the hoof’. We were immediately able to put what had learned into practice, noticing a much greater level and quality of Social Media activity."
Steve Harrison, Managing Director, Deli & Dine Ltd
“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.”
Mary Easterbrook, Pheasantry Brewery
"Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry, it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this."
Nick Brooks, Operations Director, Commercial Vending Services Ltd
“I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.”
Marina Johnson, I-Venture Training
“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words - she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.”
Karyn Jones, Managing Director, Insolvency Squared
"An inspirational lady who clearly works hard to earn the respect of her clients.”
Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers