Open Courses in Marketing
Marketing workshops in the East MidlandsWe run a number of open courses on a regular basis, either via Zoom or in the Nottinghamshire area. Here are details of some of these.
Getting the Most from Mailchimp
Are you in a muddle with Mailchimp? Or never tried email marketing but want to get to grips with it?
If so, my hands-on workshop will teach you the basic principles of email marketing, and how to create your own email marketing campaigns with Mailchimp. Aimed at beginners, it will focus on the features available in the free version of Mailchimp.
We will be covering:
- building your list and importing it into Mailchimp
- GDPR and permission based emails
- using templates and adding content to them
- personalising your emails
- measuring the results and following up
- improving open rates and click throughs
Blogging for Beginners
If you have been told you need to blog but have no idea how to begin, or even what to blog about, the Blogging for Beginners Workshop will get you started. Topics covered in this hand-on workshop include:
- finding topics for your blog
- finding keywords for SEO using Adwords Keyword tool
- improving your writing style
- finding free images for your blogs
- editing images using Pixlr and Canva
- uploading your blog on WordPress
- I’ve finished! Now what? Sharing on social media and email
For more information, please contact me
Get Started in Marketing
This workshop is aimed at those who are new to marketing, or those who have had no formal marketing training and would like to know more about the theory of marketing and how to apply it to their business or organisation. Delegates will leave the workshop with a Marketing Action Plan to take their business forward. Topics covered include:
- The 8 P’s of Marketing
- The Communications mix
- SWOT Analysis
- Unique Selling Points
- The Buying Process
- Features and Benefits
- Segmentation
- Targeting and Positioning
How to Write Marketing Materials
This is a practical course which will help participants to understand and start writing in different styles, whether it is for a website, brochure, packaging, news release or advertising. Find out how to plan and generate ideas for writing, and write for different media, from websites to leaflets and adverts. Topics covered include:
- Writing styles and readability
- Tone and style
- Planning and ideas
- Getting started and unstuck
- Writing for different media (websites, leaflets, adverts, news releases)