Social Media Training for Schools
21st March, 2nd May and 25th June 2024
Social media offers schools a fantastic opportunity to build their reputation, but needs to be handled carefully to protect the interests of the school’s staff and students.
This hands-on social media course for schools will ensure you understand how to use social media to build your school’s reputation. Delivered online via Zoom, we will cover:
- Strengths and weaknesses of different social media platforms
- Developing a Social Media Policy and Strategy
- Security and privacy settings on social media
- What to share on social media?
- Building followers
- Managing negative or inappropriate comments
- Scheduling posts on social media
- Easy ways of editing and creating images
- Daily and weekly planning
- Integrating social media with other marketing activities
- Measuring the results
For each of the two main platforms – Facebook and Instagram – we will look at:
- Its features and how to get the best from them
- Apps which help with the management of each platform
- Learning from good and poor examples of their use
We will also have a brief discussion about other social media such as Twitter/X, TikTok and YouTube.
Who Should Attend?
This social media course is suitable for anyone handling the school’s social media accounts and marketing, whether it is a head teacher, teacher, administrator, or business manager.
About The Trainer
Beryl Pettitt has worked with schools to improve their marketing since 2010, so understands the marketing and social media issues which affect schools. She likes to involve all participants so that they can take away an action plan for their school’s social media. Beryl has an MA in Marketing and the Chartered Institute of Marketing Diploma in Marketing, combined with over 30 years experience in marketing.
More Information and Booking
To book your place please click one of the links below:
If you prefer to pay by invoice, please contact me on 07536045588 to book your place, and I will email you an invoice.
With a maximum of 8 attendees, this is an interactive workshop allowing plenty of time for questions and discussion. The workshop will be delivered via Zoom, and you will be emailed a link to the meeting before the day.
Marketing Training
We also offer online training in marketing and social media for individual schools, which is tailored to your school and the level of knowledge your staff currently have. Online training saves on venue hire and travel time for your staff.
Details of our marketing training courses are here.
Here is just some of the positive feedback we get:
“Beryl’s training for social media marketing for schools was really helpful in embedding our knowledge around how to use social media effectively. She was incredibly patient and pitched her training just right so it was accessible to everyone.” Julie Nash, Cluster Finance and Administration Manager, St Matthias Primary School
“This is a fab course specifically on school social media marketing – really, really recommend. It is reasonably priced with very useful practical advice.” Suzanne Barber, Communications Officer, HInchley Wood School
“Fantastic course on Social Media Marketing. I found out all the things I should be doing and wasn’t to make our school stand out in Instagram, Facebook and Twitter. Insights into how to use the data as well as various ideas as to how to use images and video. Very interesting!” Maranda Scarff, Orchard Manor School
“Thank you very much for yesterday’s course. I found it enormously helpful and feel that my knowledge of how to use the various social media platforms that we covered has been hugely boosted.” Debbie George, Tunbridge Wells Girls’ Grammar School
“I really enjoyed the whole day. I feel much more confident about using social media to promote out Trust and I have come away with loads of ideas – I can’t wait to get going! Thank you so much Beryl.” Ali Broadhurst, PA to the CEO, The Aspire Educational Trust
“Beryl has delivered an extremely interesting workshop on Social media Marketing for Schools. She is very knowledgeable and the information and tools she made us aware of are really useful and they will be applied during the development of our social media platforms.” Charoula Blackwood, St Michael’s Catholic School
“Beryl was very informative and extremely helpful in our recent marketing training. The structure of the days were well planned and she has helped my understanding of marketing, particularly in social media. I wouldn’t hesitate to recommend her.” Kelly Noble, Knole Academy, Sevenoaks
“Beryl was very patient and knowledgeable. She had clearly taken the time to research our Trust and had a good understanding of us and what we were aiming to achieve – she was then able to tailor the training to suit this. Many thanks” Lucy Waterhouse, Head of School, Haymoor Junior School, Teach Poole Trust
“Beryl is very knowledgeable and communicates really well. She has endless patience. We booked her for two sessions; one on Facebook and the other on Instagram. She was very well prepared and had taken into account what we actually needed for our business. Each session was focused but with sufficient time for us to understand, ask questions and have a go. As a consequence, we feel that we are ready to move forward with our social media on both platforms. Beryl even took time to look at the progress we had made between the two sessions and gave us valuable feedback. I would not hesitate to recommend her and will definitely be contacting her again in the future.” Claire May, Head Teacher, Longwood School and Nursery, Bushey
Need some help setting up your social media accounts for your school?
Then check out our videos and blogs on How to Set Up a Facebook Page for your school, and How to Set Up an Instagram Account for your school.