Social Media Training for Schools
21st March, 2nd May and 25th June 2024
Social media offers schools a fantastic opportunity to build their reputation, but needs to be handled carefully to protect the interests of the school’s staff and students.
This hands-on social media course for schools will ensure you understand how to use social media to build your school’s reputation. Delivered online via Zoom, we will cover:
- Strengths and weaknesses of different social media platforms
- Developing a Social Media Policy and Strategy
- Security and privacy settings on social media
- What to share on social media?
- Building followers
- Managing negative or inappropriate comments
- Scheduling posts on social media
- Easy ways of editing and creating images
- Daily and weekly planning
- Integrating social media with other marketing activities
- Measuring the results
For each of the two main platforms – Facebook and Instagram – we will look at:
- Its features and how to get the best from them
- Apps which help with the management of each platform
- Learning from good and poor examples of their use
We will also have a brief discussion about other social media such as Twitter/X, TikTok and YouTube.
Who Should Attend?
This social media course is suitable for anyone handling the school’s social media accounts and marketing, whether it is a head teacher, teacher, administrator, or business manager.
About The Trainer
Beryl Pettitt has worked with schools to improve their marketing since 2010, so understands the marketing and social media issues which affect schools. She likes to involve all participants so that they can take away an action plan for their school’s social media. Beryl has an MA in Marketing and the Chartered Institute of Marketing Diploma in Marketing, combined with over 30 years experience in marketing.
More Information and Booking
To book your place please click one of the links below:
If you prefer to pay by invoice, please contact me on 07536045588 to book your place, and I will email you an invoice.
With a maximum of 8 attendees, this is an interactive workshop allowing plenty of time for questions and discussion. The workshop will be delivered via Zoom, and you will be emailed a link to the meeting before the day.
We also offer online training in marketing and social media for individual schools, which is tailored to your school and the level of knowledge your staff currently have. Online training saves on venue hire and travel time for your staff.
Details of our marketing training courses are here.
Here is just some of the positive feedback we get:
“Beryl’s training for social media marketing for schools was really helpful in embedding our knowledge around how to use social media effectively. She was incredibly patient and pitched her training just right so it was accessible to everyone.” Julie Nash, Cluster Finance and Administration Manager, St Matthias Primary School
“This is a fab course specifically on school social media marketing – really, really recommend. It is reasonably priced with very useful practical advice.” Suzanne Barber, Communications Officer, HInchley Wood School
“Fantastic course on Social Media Marketing. I found out all the things I should be doing and wasn’t to make our school stand out in Instagram, Facebook and Twitter. Insights into how to use the data as well as various ideas as to how to use images and video. Very interesting!” Maranda Scarff, Orchard Manor School
“Thank you very much for yesterday’s course. I found it enormously helpful and feel that my knowledge of how to use the various social media platforms that we covered has been hugely boosted.” Debbie George, Tunbridge Wells Girls’ Grammar School
“I really enjoyed the whole day. I feel much more confident about using social media to promote out Trust and I have come away with loads of ideas – I can’t wait to get going! Thank you so much Beryl.” Ali Broadhurst, PA to the CEO, The Aspire Educational Trust
“Beryl has delivered an extremely interesting workshop on Social media Marketing for Schools. She is very knowledgeable and the information and tools she made us aware of are really useful and they will be applied during the development of our social media platforms.” Charoula Blackwood, St Michael’s Catholic School
“Beryl was very informative and extremely helpful in our recent marketing training. The structure of the days were well planned and she has helped my understanding of marketing, particularly in social media. I wouldn’t hesitate to recommend her.” Kelly Noble, Knole Academy, Sevenoaks
“Beryl was very patient and knowledgeable. She had clearly taken the time to research our Trust and had a good understanding of us and what we were aiming to achieve – she was then able to tailor the training to suit this. Many thanks” Lucy Waterhouse, Head of School, Haymoor Junior School, Teach Poole Trust
“Beryl is very knowledgeable and communicates really well. She has endless patience. We booked her for two sessions; one on Facebook and the other on Instagram. She was very well prepared and had taken into account what we actually needed for our business. Each session was focused but with sufficient time for us to understand, ask questions and have a go. As a consequence, we feel that we are ready to move forward with our social media on both platforms. Beryl even took time to look at the progress we had made between the two sessions and gave us valuable feedback. I would not hesitate to recommend her and will definitely be contacting her again in the future.” Claire May, Head Teacher, Longwood School and Nursery, Bushey
Need some help setting up your social media accounts for your school?
Then check out our videos and blogs on How to Set Up a Facebook Page for your school, and How to Set Up an Instagram Account for your school.
“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words - she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.”
Karyn Jones, Managing Director, Insolvency Squared
“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service. “
Darren Toms, Managing Director, Clumber Consultancy Ltd
“After attending Beryl's course on writing a press release, I followed her suggested procedure and lo and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.”
James Mayle, imageskool
“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.”
Mary Easterbrook, Pheasantry Brewery
"An inspirational lady who clearly works hard to earn the respect of her clients.”
Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers
"Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry, it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this."
Nick Brooks, Operations Director, Commercial Vending Services Ltd
"The workshop was extremely practical, ‘hands on’ and relevant to our business. Beryl was always able to answer our specific questions or demonstrate particular techniques ‘on the hoof’. We were immediately able to put what had learned into practice, noticing a much greater level and quality of Social Media activity."
Steve Harrison, Managing Director, Deli & Dine Ltd
“I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.”
Marina Johnson, I-Venture Training
"Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had - it appears to have hit the right note in the community! Well done and thank you.”
Andrew George, Head Teacher, South Wolds Academy
“Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.”
Paul Johnson, MD, Model Logic
"Beryl is a great trainer, she has worked with the Food and Drink Forum delivering amazing courses for our producers for a while. Her ability to adapt her marketing knowledge and expertise to our sector has been outstanding, to hear Beryl in action would make you think this was her key area of work. Beryl takes time before each course to find out about her delegates and really tailors the course to their specific needs, with tremendous success. Beryl we are lucky to have you as a friend of the forum!"
Trudi Waldram, Food and Drink Adviser, Food and Drink Forum
"I've just received the digital copy of the Grocer, and just have a look at the coverage we received!! It's great! Great job on the press release :)"
Anu Sharma, Holy Cow! Sauces