How to Set Up an Instagram Account for Your School

  As a school, you may be hesitant about setting up an Instagram account. You are probably concerned about negative comments and feedback, and about the privacy and security of your staff and students. I am going to show you how to set up an Instagram Business Account for your school, and how you can control comments and feedback on your Instagram account. You can either watch the YouTube video below, or follow the step by step instructions below the video. Why Use an Instagram Business Account for a School? Using a business account for your school on Instagram will
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How To Set Up a Facebook Page for Your School

  As a school, you may be hesitant about setting up a Facebook page. You are probably concerned about negative comments and feedback, and about the privacy and security of your staff and students. So I am going to show you how to address these issues when setting up your Facebook page. You can either watch the YouTube video below, or follow the step by step instructions below the video.   Set up a Personal Account To set up a Page for your school, you will first need a personal account on Facebook. Don’t worry – nobody looking at the
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How GDPR Affects Marketing

  My Top 5 Resources for Marketing and GDPR I have spent some time working out how GDPR affects marketing, and thought some of the resources I am using might help you too. The new General Data Protection Regulation comes into force on the 25th May 2018, so it is time to take action. So here are my Top 5 GDPR and Marketing Resources 1  Information Commissioner’s Office     The ICO is responsble for regulating the new laws and there is useful guidance for businesses on their website. There are specific sections on how this affects small organisations here plus further
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Why Blogging is Good for your Business

  There is something slightly unnerving about writing a blog post about blogging, but here goes… Blogging has been around for 20 years, but I still get asked “Why should I be blogging”, so here are 7 reasons why your business needs a blog on its website. Improves your Google Ranking Google likes fresh content, so regularly updating your blog will help your website rank higher in search results, and Google will then crawl your site more regularly too once it realises that it is being regularly updated. It will also increase the number of pages on your website (each
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When Does Cold Calling Work?

I don’t generally suggest cold calling to my clients – I recommend using marketing to generate a sales funnel of leads, so that you have warm prospects to follow up. If they do decide to use cold calling, I do suggest they get a thick skin and be prepared for plenty of rejection! But recently I have seen two examples of door knocking work extremely well. I was in a client’s office on an industrial estate when a lady from a national bank called in with details of their “Free Business Banking for 25 months” offer. Both my client and
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Why Do I Need a Responsive Website?

  Why Do I Need a Responsive Website? Having a responsive website has gone from being a “nice to have” to an essential since April 2015, when Google announced that it would rank responsive websites above non-responsive websites when searches were carried out on a mobile device.   What is a Responsive Website? A responsive website “responds” to the screen size of the device that you are viewing the website on, and adjusts its display according to the screen size. This means that one website on one URL will display well and legibly on a tablet, phone or desktop computer,
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Marketing Events in 2016

Beryl Pettitt is speaking and giving advice on marketing at some Nottinghamshire events over the next few months. They are all  fun relaxed events, so come along, meet other businesses and improve your marketing knowledge – booking details are below.   Ten Top Tips to Save Time on Your Marketing 24th May 6.00 – 8.00pm, NBV Enterprise Centre, Nottingham Do you find there is so much marketing that you think you should be doing, but just not enough time? How do you keep up with finding stuff to share on social media, or write content for your website? It can all feel overwhelming
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Using Case Studies, Reviews and Testimonials

Genuine testimonials and recommendations from clients and customers are essential to giving your business credibility, particularly when prospects first come across your business on the internet. There are now a number of ways of getting testimonials from customers via independent websites such as Feefo that can then be displayed on your website. These will display negative as well as positive feedback, but give you the chance to respond too. This makes it clear that the feedback is genuine, and in some cases you can make a negative a positive. It also gives you important customer feedback which you can use
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Writing the About Us Page

  If we met at a networking event, we would both immediately make judgements about each other, and hopefully start to build trust. We use all sort of hints and cues to make this judgement, often without even realising it. But if I land on your website, I have to build that trust from the words and images on the screen.  How would I do this? By clicking on your About Us page, of course.  Yet so often, when reviewing clients’ websites, I find there is no About Us page, or it doesn’t contain any information about the client’s business!
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What can small businesses learn from the Olympic Athletes?

Like many people in Great Britain, I have gone from a vague interest in the Olympics to being fascinated by sports which I hadn’t even heard of ten days ago! We have all been moved by the determination, hard work and courage of the athletes, regardless of whether they won a medal or not. Let’s remember that competing in the Olympics is an achievement in itself. But as small businesses, it seems there is a huge lesson to be learnt from these athletes. Here are a few ideas: Get a great support team So many of the athletes have thanked
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