Online Marketing Conference

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough
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