Mar 8, 2016 | Events, marketing training

Beryl Pettitt is speaking and giving advice on marketing at some Nottinghamshire events over the next few months. They are all fun relaxed events, so come along, meet other businesses and improve your marketing knowledge – booking details are below.
Ten Top Tips to Save Time on Your Marketing
24th May 6.00 – 8.00pm, NBV Enterprise Centre, Nottingham
Do you find there is so much marketing that you think you should be doing, but just not enough time? How do you keep up with finding stuff to share on social media, or write content for your website? It can all feel overwhelming when you are running a business, so Beryl Pettitt is bringing us Ten Top Tips to Save Time on your Marketing.
This event is free for BizEx members, and first time BizEx attenders. You can book your place here
Spring Clean Your Marketing
21st April 5.30 – 7.30pm, Entrepreneurs’ Forum, Kirkby in Ashfield
It is that time of year when we all need to have a good clear out and get ready for a fresh start – and the same goes for your marketing. Beryl will be giving you top tips on how to spring clean your marketing. Find out more and book your place here
Free Business Clinic for Start-ups
13th April, Newark and Sherwood District Council offices, Kelham, Newark
Free one hour Business Clinic with Beryl Pettitt for new businesses in the Newark and Sherwood District Council area. Book your place and find out more here
J28 Microbusiness Club – Marketing Mentor
24th March 9.30 – 12.30, The Castlewood, South Normanton
Beryl is the Marketing Mentor at this new networking group, which meets every two months near J28 of the M1. Join any of the Mentor’s groups for some free advice, and a useful discussion with other group members. It costs just £10 for your first event, or £7.50 for members and you can book your place here.
If you would like to book Beryl as a speaker at your event, please get in touch via the Contact page.
Sep 5, 2012 | Uncategorised
Maximise Your Marketing Workshop
Tuesday 6th November 2012
Nottingham Racecourse, NG2 4BE
Are you using Facebook and Twitter for your business, but not sure you’re getting the most from your efforts? Would you like your business to be featured in the media, but don’t know how to go about it? Then join us for this hands-on full day workshop at Nottingham Racecourse on Tuesday 6th November. For just £96 you will learn how to
– Write and send out press releases
– Research the media
– Build a database of contacts
And to get the most from Twitter and Facebook, you will learn how to:
– Use Twitter lists and tools eg Hootsuite
– Use Twitter Search
– Use Facebook Insights and Apps
– Create Facebook competitions
– Integrateyour social networks
– Research content
– Link with your website and blog
Book Now to Save 20% ! If you book your place by Friday 19th October 2012 this full day workshop is only £96. After this date the full price is £120!
To learn more and book your place, click here
About the Trainers
Beryl Pettitt has worked in marketing for over 25 years. Her experience spans both the corporate environment and running her own business, Ridgeway Marketing. She understands the needs and pressures of managing a business, so clients find her advice both practical and affordable. Beryl has worked with a wide range of businesses, from consultants and accountants to artists and entrepreneurs, helping them to reach new markets and get more customers. She has an MA in marketing, is a Chartered Marketer, a SFEDI accredited business mentor and member of the Institute of Enterprise and Entrepreneurs.
www.ridgewaymarketing.co.uk
Naomi Johnson’s background is in science; she has an MSc in Clinical Biochemistry and worked as a Biomedical Scientist in London area NHS labs for 11 years before moving north to take over the running of a small boarding cattery. She has always been interested in the web and online activities, has dabbled in web design, and in 2011 set up her own business as a social media manager and trainer, focussing on helping small to medium enterprises use social media to its full potential as a marketing tool. She is currently marketing assistant for a Retford business networking group, and is the social media “specialist” for the Lincoln MarketingClub.
www.naomijohnsonsocialmedia.co.uk
If you have any questions about the workshop, please call Beryl on 01623 883144 or Naomi on 01777 249075
May 31, 2012 | Events, marketing training
Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice!
Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN
– Getting your marketing strategy right
– What you need to know before getting a new website
– Domain names, hosting, CMS, blogs and ecommerce – what does it all mean?
– How to drive traffic to your website
– Search engine optimisation basics
Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward, owner of FCS Websites.
Spaces are limited so book early! Tickets are £20 and are available from our Eventbrite page
May 20, 2012 | Events
Watch the Social Media Mayhem video on Facebook here
Naomi Johnson, social media specialist, and Beryl Pettitt are running a Social Media and Marketing Workshop on the 10th July at the CORE Conference Centre near Retford.
This really is a not to be missed opportunity for small and large businesses and sole traders alike – viral social media and marketing is one of the best ways to stay in contact with your customers and business associates, share your updates, run competitions and attract new business. Did you know that most Facebook users have on average 100+ friends – what better way to maximise your marketing, create interest and increase your reach?
The Trainers
Beryl Pettitt has worked in marketing for over 25 years, she has an MA in marketing, is a member of the Chartered Institute of Marketing, a SFEDI accredited business mentor and member of the Institute of Enterprise and Entrepreneurs. www.ridgewaymarketing.co.uk
Naomi Johnson is the social media “specialist” at the Lincoln Marketing Club. To read more about Naomi please follow this link. www.naomijohnsonsocialmedia.co.uk
Want to Focus on Facebook, Trend on Twitter, and Market on Mailchimp?
An Advanced Social Media workshop with Email Marketing
Tuesday 10th July – CORE Conference Centre, Nr Retford, Notts DN22 0L
– Twitter lists and tools
– Twitter Search
– Facebook Insights and Apps
– Facebook competitions
– Integrating your social networks
– Researching content
– Linking with your website/blog
And how to market your business using Mailchimp email marketing
– Creating templates
– Creating and downloading your lists
– Writing headlines
– Creating content
– Following up
– Measuring the results
The workshop costs £87 (plus VAT) which includes including unlimited parking/refreshments, locally sourced home cooked lunch, and the marketing and social media course. To book your place on either workshop Click here to register!
For any queries on the venue, please contact Martin on 01777 249346 or email martin@coreconferencing.co.uk
www.outklassfitness.co.uk – www.coreconferencing.co.uk
Mar 24, 2011 | Events

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough content, poorly written content, content copied from other sites, and content that isn’t useful. So keep working on the content!
The Ebusiness Club has more funding for free training events in the East Midlands, so if you are interested, have a look at their website www.ebusinessclub.biz