Why Blogging is Good for your Business

Why Blogging is Good for your Business

  There is something slightly unnerving about writing a blog post about blogging, but here goes… Blogging has been around for 20 years, but I still get asked “Why should I be blogging”, so here are 7 reasons why your business needs a blog on its website. Improves your Google Ranking Google likes fresh content, so regularly updating your blog will help your website rank higher in search results, and Google will then crawl your site more regularly too once it realises that it is being regularly updated. It will also increase the number of pages on your website (each
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Social Media and Marketing Training Day

Maximise Your Marketing Workshop Tuesday 6th November 2012 Nottingham Racecourse, NG2 4BE Are you using Facebook and Twitter for your business, but not sure you’re getting the most from your efforts? Would you like your business to be featured in the media, but don’t know how to go about it? Then join us for this hands-on full day workshop at Nottingham Racecourse on Tuesday 6th November. For just £96 you will learn how to – Write and send out press releases – Research the media – Build a database of contacts And to get the most from Twitter and Facebook,
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Promote your business Online

Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice! Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN – Getting your marketing strategy right – What you need to know before getting a new website – Domain names, hosting, CMS, blogs and ecommerce – what does it all mean? – How to drive traffic to your website – Search engine optimisation basics Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward,
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Social Media Mayhem

Watch the Social Media Mayhem video on Facebook here Naomi Johnson, social media specialist, and Beryl Pettitt are running  a Social Media and Marketing Workshop on the 10th July at the CORE Conference Centre near Retford. This really is a not to be missed opportunity for small and large businesses and sole traders alike – viral social media and marketing is one of the best ways to stay in contact with your customers and business associates, share your updates, run competitions and attract new business.  Did you know that most Facebook users have on average 100+ friends – what better way
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Spring Clean Your Marketing

Spring Clean Your Marketing

  If like me you have been inspired by the spring sunshine to have a big de-clutter and spring clean at home, you will know what a therapeutic process it is! Once all those annoying jobs and clutter are gone, you feel inspired to make a fresh start – and the same goes for your marketing. So how do you go about spring cleaning your marketing? Here are some ideas:   1.       Review your marketing materials If it is a while since you created your website and business card, you will probably find that they are in need of an
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Online Marketing Conference

Online Marketing Conference

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough
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