May 31, 2012 | Events, marketing training
Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice!
Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN
– Getting your marketing strategy right
– What you need to know before getting a new website
– Domain names, hosting, CMS, blogs and ecommerce – what does it all mean?
– How to drive traffic to your website
– Search engine optimisation basics
Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward, owner of FCS Websites.
Spaces are limited so book early! Tickets are £20 and are available from our Eventbrite page
Mar 24, 2011 | Events
I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough content, poorly written content, content copied from other sites, and content that isn’t useful. So keep working on the content!
The Ebusiness Club has more funding for free training events in the East Midlands, so if you are interested, have a look at their website www.ebusinessclub.biz
