Marketing Tips for Small Businesses

The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising … But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your time doing? Here are some ideas…. 1. Tell people what you do Sounds obvious, doesn’t it? But you’d be surprised how often I find it is quite difficult to understand what a company does, particularly if it is offering a service, and also what makes
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Step by Step Guide to Email Marketing

If you are not keeping in touch with your clients, or have a pile of business cards from networking events and exhibitions, it is time to give some serious consideration to email marketing. Email marketing is an extremely cost effective way of getting more business from your existing clients and from new contacts. By sending useful information in personally addressed emails, you can build a relationship with them and keep you business front of mind, so that next time they need to purchase, it will be from you. Many companies think that the emails just get deleted – but just
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