Using Case Studies, Reviews and Testimonials

Using Case Studies, Reviews and Testimonials

Genuine testimonials and recommendations from clients and customers are essential to giving your business credibility, particularly when prospects first come across your business on the internet. There are now a number of ways of getting testimonials from customers via independent websites such as Feefo that can then be displayed on your website. These will display negative as well as positive feedback, but give you the chance to respond too. This makes it clear that the feedback is genuine, and in some cases you can make a negative a positive. It also gives you important customer feedback which you can use
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Writing the About Us Page

Writing the About Us Page

  If we met at a networking event, we would both immediately make judgements about each other, and hopefully start to build trust. We use all sort of hints and cues to make this judgement, often without even realising it. But if I land on your website, I have to build that trust from the words and images on the screen.  How would I do this? By clicking on your About Us page, of course.  Yet so often, when reviewing clients’ websites, I find there is no About Us page, or it doesn’t contain any information about the client’s business!
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