Marketing Events in 2016

  Beryl Pettitt is speaking and giving advice on marketing at some Nottinghamshire events over the next few months. They are all  fun relaxed events, so come along, meet other businesses and improve your marketing knowledge – booking details are below.   Ten Top Tips to Save Time on Your Marketing 24th May 6.00 – 8.00pm, NBV Enterprise Centre, Nottingham Do you find there is so much marketing that you think you should be doing, but just not enough time? How do you keep up with finding stuff to share on social media, or write content for your website? It can all feel
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Social Media and Marketing Training Day

Maximise Your Marketing Workshop Tuesday 6th November 2012 Nottingham Racecourse, NG2 4BE Are you using Facebook and Twitter for your business, but not sure you’re getting the most from your efforts? Would you like your business to be featured in the media, but don’t know how to go about it? Then join us for this hands-on full day workshop at Nottingham Racecourse on Tuesday 6th November. For just £96 you will learn how to – Write and send out press releases – Research the media – Build a database of contacts And to get the most from Twitter and Facebook,
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Win a Marketing Workshop

Here is a great opportunity to win a place on one of Derby Quad’s marketing and communication workshops. They are giving away places to five lucky winners, each worth between £85 and £149. The topics include: – Social media strategy – Communicate with Confidence – Feel the Fear and Do it Anyway – Google – how to achieve that No 1 spot – Finding your Marketing Voice (that’s me!)   Find out more about the workshops here To enter simply email the correct answer to the following question: Q: Who was QUAD’s first patron? a) John Tams b) John Hurt
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Promote your business Online

Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice! Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN – Getting your marketing strategy right – What you need to know before getting a new website – Domain names, hosting, CMS, blogs and ecommerce – what does it all mean? – How to drive traffic to your website – Search engine optimisation basics Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward,
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The Unique Selling Proposition

As small businesses, we find ourselves in increasingly competitive markets, and it is essential that we have a clearly defined Unique Selling Proposition, or USP as it is often called, and that we are communicating this effectively. So what is a Unique Selling Proposition? It must be something that makes you stand out from your competitors – something which is unique to you, and differentiates your business.  It needs to answer the question “Why should I choose you?” How can you work this out? You need to put yourself in your customers’ shoes – so often we love what we
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Marketing Tips from Santa!

It is the time of year for making New Year’s Resolutions, so here are some ideas for Marketing Resolutions for 2012, and who better to look to for inspiration than Santa? So why is Santa so effective at marketing himself? 1. Consistent branding No matter how many different pictures you see of Santa – he always wears that red outfit with a white trim and white beard. While you don’t need to wear the same clothes all the time, do make sure you use the same style, colours and logos on all your marketing – it makes you easy to
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Marketing Tips for Small Businesses

The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising … But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your time doing? Here are some ideas…. 1. Tell people what you do Sounds obvious, doesn’t it? But you’d be surprised how often I find it is quite difficult to understand what a company does, particularly if it is offering a service, and also what makes
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Step by Step Guide to Email Marketing

If you are not keeping in touch with your clients, or have a pile of business cards from networking events and exhibitions, it is time to give some serious consideration to email marketing. Email marketing is an extremely cost effective way of getting more business from your existing clients and from new contacts. By sending useful information in personally addressed emails, you can build a relationship with them and keep you business front of mind, so that next time they need to purchase, it will be from you. Many companies think that the emails just get deleted – but just
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How to write a press release workshop

I will be running a free two hour workshop on How to Write a Press Release on Thursday 21st July at 10am at Nottingham Trent Uni’s Brackenhurst Campus. If you have ever wondered how to get your business featured in the media, this workshop will give you lots of ideas and take you through a step-by-step guide to writing press releases. It is just one of a series of free workshops for East Midlands Businesses being run at The Rural Knowledge and Enterprise Centre at Nottingham Trent University’s Brackenhurst Campus near Southwell. To find out more about any of the
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