You may have realised that using hashtags on Instagram is one of the best ways to grow your school’s Instagram following. It will also help people find your school when they are searching on Instagram. But many school marketers go about using Instagram hashtags the wrong way. They focus on those with a high number of results on Instagram, which are often too generic. This means that they have little chance of their Instagram post appearing in the search results, and that the people using those hashtags are not really ready to take action, as they are not making a
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