Why Blogging is Good for your Business

Why Blogging is Good for your Business

  There is something slightly unnerving about writing a blog post about blogging, but here goes… Blogging has been around for 20 years, but I still get asked “Why should I be blogging”, so here are 7 reasons why your business needs a blog on its website. Improves your Google Ranking Google likes fresh content, so regularly updating your blog will help your website rank higher in search results, and Google will then crawl your site more regularly too once it realises that it is being regularly updated. It will also increase the number of pages on your website (each
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When Does Cold Calling Work?

When Does Cold Calling Work?

I don’t generally suggest cold calling to my clients – I recommend using marketing to generate a sales funnel of leads, so that you have warm prospects to follow up. If they do decide to use cold calling, I do suggest they get a thick skin and be prepared for plenty of rejection! But recently I have seen two examples of door knocking work extremely well. I was in a client’s office on an industrial estate when a lady from a national bank called in with details of their “Free Business Banking for 25 months” offer. Both my client and
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Why Do I Need a Responsive Website?

Why Do I Need a Responsive Website?

  Why Do I Need a Responsive Website? Having a responsive website has gone from being a “nice to have” to an essential since April 2015, when Google announced that it would rank responsive websites above non-responsive websites when searches were carried out on a mobile device.   What is a Responsive Website? A responsive website “responds” to the screen size of the device that you are viewing the website on, and adjusts its display according to the screen size. This means that one website on one URL will display well and legibly on a tablet, phone or desktop computer,
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