If we met at a networking event, we would both immediately make judgements about each other, and hopefully start to build trust. We use all sort of hints and cues to make this judgement, often without even realising it. But if I land on your website, I have to build that trust from the words and images on the screen.  How would I do this? By clicking on your About Us page, of course.  Yet so often, when reviewing clients’ websites, I find there is no About Us page, or it doesn’t contain any information about the client’s business!
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