Marketing Tips from Santa!

Marketing Tips from Santa!

It is the time of year for making New Year’s Resolutions, so here are some ideas for Marketing Resolutions, and who better to look to for inspiration than Santa? So why is Santa so effective at marketing himself? 1. Consistent branding No matter how many different pictures you see of Santa – he always wears that red outfit with a white trim and white beard. While you don’t need to wear the same clothes all the time, do make sure you use the same style, colours and logos on all your marketing – it makes you easy to identify, and
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Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising … But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your time doing? Here are some ideas…. 1. Tell people what you do Sounds obvious, doesn’t it? But you’d be surprised how often I find it is quite difficult to understand what a company does, particularly if it is offering a service, and also what makes
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Step by Step Guide to Email Marketing

Step by Step Guide to Email Marketing

If you are not keeping in touch with your clients, or have a pile of business cards from networking events and exhibitions, it is time to give some serious consideration to email marketing. Email marketing is an extremely cost effective way of getting more business from your existing clients and from new contacts. By sending useful information in personally addressed emails, you can build a relationship with them and keep you business front of mind, so that next time they need to purchase, it will be from you. Many companies think that the emails just get deleted – but just
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How to write a press release workshop

I will be running a free two hour workshop on How to Write a Press Release on Thursday 21st July at 10am at Nottingham Trent Uni’s Brackenhurst Campus. If you have ever wondered how to get your business featured in the media, this workshop will give you lots of ideas and take you through a step-by-step guide to writing press releases. It is just one of a series of free workshops for East Midlands Businesses being run at The Rural Knowledge and Enterprise Centre at Nottingham Trent University’s Brackenhurst Campus near Southwell. To find out more about any of the
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Mentoring at Northgate Business Centre

Mentoring at Northgate Business Centre

Many businesses find it hard to understand how a marketing mentor can help them, so here is how it is working for one of my clients. Of course, each business is different, but Sally and Andrew’s story is an interesting one… I met Sally of Northgate Business Centre at a seminar I gave on How to Write a Press Release. As usual, I offer all delegates a free marketing mentoring session, and Sally and her business partner Andrew take me up on this offer. At our first session, we discuss the difficulties the business faces, in particular the website, which
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Online Marketing Conference

Online Marketing Conference

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough
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