Marketing Training for Museums

Helping museums attract more visitors

Marketing Training for Museums

Museums and heritage attractions face increasing competition from a wide variety of visitor attractions, combined with heightened visitor expectations. Marketing training can help museum staff face and deal with these challenges.

At many smaller cultural attractions, the marketing is handled by the curators, management or administrators, so our courses help them gain the skills they need to market their attraction effectively.

From market research to understand the visitor’s experience, to attracting hard-to-reach groups and under-represented audiences, our marketing workshops for museums address all the issues.


What feedback do you get?

We have run a series of workshops for Renaissance East Midlands generating excellent feedback, including

  • Introduction to Marketing
  • Working with the Media
  • Writing for the Public


We received excellent feedback from the courses in 2011, with between 86% and 100% of delegates rating courses as good or excellent.

Training Overview

Your First Consultation is Free

An initial one hour consultation to discuss your marketing training needs is free. We can then help you identify the areas of training you need, and the best way to deliver your session.

Call 01623 883144

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Client Comments

  • “I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.” – Marina Johnson, I-Venture Training

  • “An inspirational lady who clearly works hard to earn the respect of her clients. ” – Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers

  • “After attending Beryl's course on writing a press release, I followed her suggested procedure and low and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.” – James Mayle, Image Skool

  • “A business like ours needs lots of skills but neither Andrew or I are naturally good at marketing so the sessions with Beryl keep us focussed on what we should be doing, and at a price we can afford! ” – Sally Reed, Northgate Business Centre

  • “Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.” – Paul Johnson, Model Logic