Why Do I Need a Responsive Website?

  Why Do I Need a Responsive Website? Having a responsive website has gone from being a “nice to have” to an essential since April 2015, when Google announced that it would rank responsive websites above non-responsive websites when searches were carried out on a mobile device.   What is a Responsive Website? A responsive website “responds” to the screen size of the device that you are viewing the website on, and adjusts its display according to the screen size. This means that one website on one URL will display well and legibly on a tablet, phone or desktop computer,
Read More

Writing the About Us Page

  If we met at a networking event, we would both immediately make judgements about each other, and hopefully start to build trust. We use all sort of hints and cues to make this judgement, often without even realising it. But if I land on your website, I have to build that trust from the words and images on the screen.  How would I do this? By clicking on your About Us page, of course.  Yet so often, when reviewing clients’ websites, I find there is no About Us page, or it doesn’t contain any information about the client’s business!
Read More

Promote your business Online

Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice! Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN – Getting your marketing strategy right – What you need to know before getting a new website – Domain names, hosting, CMS, blogs and ecommerce – what does it all mean? – How to drive traffic to your website – Search engine optimisation basics Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward,
Read More

Spring Clean Your Marketing

  If like me you have been inspired by the spring sunshine to have a big de-clutter and spring clean at home, you will know what a therapeutic process it is! Once all those annoying jobs and clutter are gone, you feel inspired to make a fresh start – and the same goes for your marketing. So how do you go about spring cleaning your marketing? Here are some ideas:   1.       Review your marketing materials If it is a while since you created your website and business card, you will probably find that they are in need of an
Read More

Mentoring at Northgate Business Centre

Many businesses find it hard to understand how a marketing mentor can help them, so here is how it is working for one of my clients. Of course, each business is different, but Sally and Andrew’s story is an interesting one… I met Sally of Northgate Business Centre at a seminar I gave on How to Write a Press Release. As usual, I offer all delegates a free marketing mentoring session, and Sally and her business partner Andrew take me up on this offer. At our first session, we discuss the difficulties the business faces, in particular the website, which
Read More