What can small businesses learn from the Olympic Athletes?

Like many people in Great Britain, I have gone from a vague interest in the Olympics to being fascinated by sports which I hadn’t even heard of ten days ago! We have all been moved by the determination, hard work and courage of the athletes, regardless of whether they won a medal or not. Let’s remember that competing in the Olympics is an achievement in itself. But as small businesses, it seems there is a huge lesson to be learnt from these athletes. Here are a few ideas: Get a great support team So many of the athletes have thanked
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Spring Clean Your Marketing

  If like me you have been inspired by the spring sunshine to have a big de-clutter and spring clean at home, you will know what a therapeutic process it is! Once all those annoying jobs and clutter are gone, you feel inspired to make a fresh start – and the same goes for your marketing. So how do you go about spring cleaning your marketing? Here are some ideas:   1.       Review your marketing materials If it is a while since you created your website and business card, you will probably find that they are in need of an
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The Unique Selling Proposition

As small businesses, we find ourselves in increasingly competitive markets, and it is essential that we have a clearly defined Unique Selling Proposition, or USP as it is often called, and that we are communicating this effectively. So what is a Unique Selling Proposition? It must be something that makes you stand out from your competitors – something which is unique to you, and differentiates your business.  It needs to answer the question “Why should I choose you?” How can you work this out? You need to put yourself in your customers’ shoes – so often we love what we
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