Promote your business Online

Join us for an informal workshop and learn how to promote your business online through an effective website and focused marketing strategy. Bring your laptops and questions and get real world advice! Thursday 5th July, 6pm – 8pm Cafe Piano, 1 Westgate, Southwell, Notts NG25 0JN – Getting your marketing strategy right – What you need to know before getting a new website – Domain names, hosting, CMS, blogs and ecommerce – what does it all mean? – How to drive traffic to your website – Search engine optimisation basics Hosted by Beryl Pettitt, director of Ridgeway Marketing and Nick Hayward,
Read More

Online Marketing Conference

I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely to affect all of our businesses – the launch of Panda by Google. This is a change in the ranking algorithm “to reduce rankings for low quality sites”. So what does Google think is a low quality site? It is all down to content – not enough
Read More