Writing the About Us Page

  If we met at a networking event, we would both immediately make judgements about each other, and hopefully start to build trust. We use all sort of hints and cues to make this judgement, often without even realising it. But if I land on your website, I have to build that trust from the words and images on the screen.  How would I do this? By clicking on your About Us page, of course.  Yet so often, when reviewing clients’ websites, I find there is no About Us page, or it doesn’t contain any information about the client’s business!
Read More

Social Media Mayhem

Watch the Social Media Mayhem video on Facebook here Naomi Johnson, social media specialist, and Beryl Pettitt are running  a Social Media and Marketing Workshop on the 10th July at the CORE Conference Centre near Retford. This really is a not to be missed opportunity for small and large businesses and sole traders alike – viral social media and marketing is one of the best ways to stay in contact with your customers and business associates, share your updates, run competitions and attract new business.  Did you know that most Facebook users have on average 100+ friends – what better way
Read More

Spring Clean Your Marketing

  If like me you have been inspired by the spring sunshine to have a big de-clutter and spring clean at home, you will know what a therapeutic process it is! Once all those annoying jobs and clutter are gone, you feel inspired to make a fresh start – and the same goes for your marketing. So how do you go about spring cleaning your marketing? Here are some ideas:   1.       Review your marketing materials If it is a while since you created your website and business card, you will probably find that they are in need of an
Read More

Marketing Tips from Santa!

It is the time of year for making New Year’s Resolutions, so here are some ideas for Marketing Resolutions for 2012, and who better to look to for inspiration than Santa? So why is Santa so effective at marketing himself? 1. Consistent branding No matter how many different pictures you see of Santa – he always wears that red outfit with a white trim and white beard. While you don’t need to wear the same clothes all the time, do make sure you use the same style, colours and logos on all your marketing – it makes you easy to
Read More

Marketing Tips for Small Businesses

The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising … But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your time doing? Here are some ideas…. 1. Tell people what you do Sounds obvious, doesn’t it? But you’d be surprised how often I find it is quite difficult to understand what a company does, particularly if it is offering a service, and also what makes
Read More