Using Case Studies, Reviews and Testimonials

Genuine testimonials and recommendations from clients and customers are essential to giving your business credibility, particularly when prospects first come across your business on the internet. There are now a number of ways of getting testimonials from customers via independent websites such as Feefo that can then be displayed on your website. These will display negative as well as positive feedback, but give you the chance to respond too. This makes it clear that the feedback is genuine, and in some cases you can make a negative a positive. It also gives you important customer feedback which you can use
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