Outsourced Marketing
A Virtual Marketing Manager for your Business
Just not finding the time to get your marketing done? Got a marketing project but nobody in the business with the time or the skills?
We work closely with a small number of businesses who outsource their marketing to us. They get peace of mind, knowing that they have ongoing support, an outside perspective on their business, and our years of marketing experience.
For businesses who are determined to grow but cannot justify employing a marketing manager, or have a major project which needs a dedicated resource, this ensures that the marketing gets done.
We can work with your existing suppliers or help you identify and brief the best suppliers for your project. We then work alongside them to ensure you get the results you want.
What Kind of Marketing Can You Do?
In a world full of gurus and specialists, you will be pleased to hear that we have broad marketing experience, including both digital and traditional marketing. This means we can give you impartial advice on the best mix of marketing activities for your business – as we are not in the business of selling you one type of marketing,
Our own skills cover marketing planning, market research, copy writing, email marketing, events, social media and public relations. We work with a range of specialists, including graphic designers, web designers, photographers, and video producers too. By developing a brief for your suppliers and managing the process, we ensure you get the results you want.
What Type of Businesses Do You Work With?
Our Outsourced Marketing clients include both business to business and consumer businesses – plus some not-for-profits. The same principals apply to all of them – but where we do need specialist support, we will help you identify the best and most cost-effective suppliers.
This gives us a unique and broad range of skills, which are transferable from one sector to another. It stops us getting bored too!
We do not work with directly competing businesses, so you can be sure that we won’t be passing on your trade secrets to competitors.
What our clients say about us
“Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this. Thank you.” Nick Brooks, Operations Director, Commercial Vending Services Ltd
“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service.” Darren Toms, Managing Director, Clumber Consultancy Ltd
“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.” Mary Easterbrook, Director, Pheasantry Brewery
“Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had – it appears to have hit the right note in the community! Well done and thank you.” Andrew George, Headteacher, South Wolds Academy
“I’ve just received the digital copy of the Grocer, and just have a look at the coverage we received!! It’s great! Great job on the press release :)” Anu Sharma, Holy Cow! Sauces
“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words – she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.” Karyn Jones, Managing Director, Insolvency Squared