Marketing and Social Media Training Day
Together with Naomi Johnson, I am presenting a one day workshop on marketing and social media. It is on Tuesday 27th March 2012 at Retford Enterprise Centre from 9.30am to 3.30pm, and costs just £37 inclusive of buffet lunch, tea and coffee. Retford is in North Nottinghamshire, just off the A1. Learn how to: * Identify your USP and target markets * Write a …
The Unique Selling Proposition
As small businesses, we find ourselves in increasingly competitive markets, and it is essential that we have a clearly defined Unique Selling Proposition, or USP as it is often called, and that we are communicating this effectively. So what is a Unique Selling Proposition? It must be something that makes you stand out from your …
Wow – we are Jacqueline Gold #WOW winners!
Every Wednesday, Jacqueline Gold (Chief Executive of Knickerbox and Ann Summers) invites female business owners to tweet her their business and she chooses her favourite three to become #WOW (Women on Wednesday) winners. Beryl was chosen on the 28th December 2011, and Jacqueline Gold said ‘An inspirational lady who clearly works hard to earn the …
Marketing Tips from Santa!
It is the time of year for making New Year’s Resolutions, so here are some ideas for Marketing Resolutions for 2012, and who better to look to for inspiration than Santa? So why is Santa so effective at marketing himself? 1. Consistent branding No matter how many different pictures you see of Santa – he …
Marketing Tips for Small Businesses
The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising … But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your …
Step by Step Guide to Email Marketing
If you are not keeping in touch with your clients, or have a pile of business cards from networking events and exhibitions, it is time to give some serious consideration to email marketing. Email marketing is an extremely cost effective way of getting more business from your existing clients and from new contacts. By sending …
How to write a press release workshop
I will be running a free two hour workshop on How to Write a Press Release on Thursday 21st July at 10am at Nottingham Trent Uni’s Brackenhurst Campus. If you have ever wondered how to get your business featured in the media, this workshop will give you lots of ideas and take you through a …
Mentoring at Northgate Business Centre
Many businesses find it hard to understand how a marketing mentor can help them, so here is how it is working for one of my clients. Of course, each business is different, but Sally and Andrew’s story is an interesting one… I met Sally of Northgate Business Centre at a seminar I gave on How …
Online Marketing Conference
I was at the Online Marketing Conference at the East Midlands Conference Centre this week. Once again, it was very useful – and free! The speakers were excellent, particularly Graham Jones, Andrew Grill, and Ian Lockwood. Sadly I missed Media Snackers, whom I am told was brilliant too. Ian Lockwood explained the biggest change which is likely …



