Marketing Mentoring for Creative Businesses

Helping you market your art and crafts

It’s not easy being a creative producer. You’re passionate about what you do and your energy is channelled into making, designing and exploring new techniques. That doesn’t leave much time for marketing your work!

And perhaps you just don’t know where to start – should you be exhibiting at galleries, shows, or craft fairs, or getting press coverage and optimising your website?

We have worked closely with the creative sector for many years. From fine artists, sculptors, ceramists, and photographers, through to furniture, jewellery, print and glass makers – we have helped them find new customers, and reach new markets.

Many of the projects we have worked on have been government funded, but we are happy to mentor individual artists to help them market their art more effectively. Here are some of the organisations we have worked with:

 

  • Design Factory
  • Nottinghamshire Collection
  • Prince’s Trust
  • Banks Mill

Marketing mentoring helps artists and other creative businesses to focus on their marketing. An outside, independent view point helps to give a different perspective, new approaches, and a clear focus on the actions needed to improve your business.

An initial one hour consultation is FREE, so you can try it with no obligation!

FREE MARKETING GUIDE

Free Ebook "Top 10 Tips To Improve Your Marketing"

"Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry, it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this."

Nick Brooks, Operations Director, Commercial Vending Services Ltd

2017-02-19T14:33:32+00:00

Nick Brooks, Operations Director, Commercial Vending Services Ltd

"Ridgeway Marketing have proved a great asset to us. As we specialise in commercial vending facilities for industry, it was important that any marketing reflected our target market, Beryl quickly grasped our needs and helped us achieve this."

“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words - she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.”

Karyn Jones, Managing Director, Insolvency Squared

2017-02-28T16:12:11+00:00

Karyn Jones, Managing Director, Insolvency Squared

“We use a combination of high profile events and email campaigns to promote Insolvency Squared. Beryl works with us to design and write the regular Mailchimp email campaigns. Although I know what I want to say, I struggle to find the right words - she finds the right tone of voice to talk to our market, and I get great response rates and feedback from potential clients.”

"The workshop was extremely practical, ‘hands on’ and relevant to our business. Beryl was always able to answer our specific questions or demonstrate particular techniques ‘on the hoof’. We were immediately able to put what had learned into practice, noticing a much greater level and quality of Social Media activity."

Steve Harrison, Managing Director, Deli & Dine Ltd

2017-02-09T17:35:28+00:00

Steve Harrison, Managing Director, Deli & Dine Ltd

"The workshop was extremely practical, ‘hands on’ and relevant to our business. Beryl was always able to answer our specific questions or demonstrate particular techniques ‘on the hoof’. We were immediately able to put what had learned into practice, noticing a much greater level and quality of Social Media activity."

"Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had - it appears to have hit the right note in the community! Well done and thank you.”

Andrew George, Head Teacher, South Wolds Academy

2017-01-30T12:42:30+00:00

Andrew George, Head Teacher, South Wolds Academy

"Just to let you know that the leaflet has gone down very well. We have heard lots of positive reports from various sources about the impact that it has had - it appears to have hit the right note in the community! Well done and thank you.”

“Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.”

Paul Johnson, MD, Model Logic

2017-01-30T12:44:02+00:00

Paul Johnson, MD, Model Logic

“Working with Beryl has really clarified our thinking about what we are offering our clients. With her help, we have completely redesigned our website to reflect our market position, and target customers more effectively.”


"An inspirational lady who clearly works hard to earn the respect of her clients.”


Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers

2017-01-30T12:43:02+00:00

Jacqueline Gold, Chief Executive of Knickerbox and Ann Summers

"An inspirational lady who clearly works hard to earn the respect of her clients.”


"I've just received the digital copy of the Grocer, and just have a look at the coverage we received!! It's great! Great job on the press release :)"


Anu Sharma, Holy Cow! Sauces

2017-01-30T12:43:34+00:00

Anu Sharma, Holy Cow! Sauces

"I've just received the digital copy of the Grocer, and just have a look at the coverage we received!! It's great! Great job on the press release :)"

“After attending Beryl's course on writing a press release, I followed her suggested procedure and lo and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.”

James Mayle, imageskool

2017-01-30T12:46:57+00:00

James Mayle, imageskool

“After attending Beryl's course on writing a press release, I followed her suggested procedure and lo and behold my first one was published with hardly any changes. Very happy indeed and well worth attending the course.”


“I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.”


Marina Johnson, I-Venture Training

2016-10-26T14:12:15+00:00

Marina Johnson, I-Venture Training

“I recently attended a workshop that Beryl ran which I would recommend to anyone wanting to improve their business marketing. Beryl has a structured way to take you through the marketing of your business, covering all of the essentials and giving a great overview of many areas of marketing. I particularly enjoyed the section on Press Releases and found the workshop informative, useful and inspiring.”

“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.”

Mary Easterbrook, Pheasantry Brewery

2017-02-21T13:14:15+00:00

Mary Easterbrook, Pheasantry Brewery

“When we set up our micro-brewery we had plenty of business experience, but none of marketing or PR. Beryl helped us structure our website, write the copy and plan a launch event. She also wrote news releases and articles which got us coverage in both the local press and national real ale magazines, all of which helped quickly establish the brewery’s name in the area.”

“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service. “

Darren Toms, Managing Director, Clumber Consultancy Ltd

2017-02-21T14:01:31+00:00

Darren Toms, Managing Director, Clumber Consultancy Ltd

“Ridgeway Marketing have marketed our business right from the very beginning and elevated our company name and brand into the upper echelons of the market that we operate in. Beryl is highly professional, calm and collected, especially when under pressure with a large volume of marketing tasks. I would strongly recommend Beryl and Ridgeway Marketing to any company looking to outsource their marketing for an affordable, professional and highly valued service. “